The **Sniper Headlines feature allows you to display strategic headlines during video playback, helping to capture the viewer's attention and improve engagement. You can add headlines in text or image format, customizing the content according to your needs.

Starting to edit

• To start editing your VSL controls, simply select the VSL you want and click on the “Edit VSL” option.

• Then click on Sniper Headlines to start editing.

---

Activating the Feature

To start using Sniper Headlines, you'll need to enable this function:

---

Creating a New Headline

After enabling the feature, follow the steps below to add a new headline:

1️⃣ Click on “+” to access the creation area.

Or if you haven't accessed one yet:

2️⃣ Headline Name - Define a name to make it easier to organize.

3️⃣ Select a Type - Choose between Text or Image for the format of your headline.

Format Options

Text

• Allows you to add a phrase or title directly to the player interface.

• Ideal for short calls to action, such as "Take advantage of this offer!" or "Last vacancies available!".

Image

• Allows you to upload a personalized image.

• Great for promotional banners or more eye-catching visual messages.

Uploading the Image

After creating a Headline, and choosing the option, follow these options:

1. Click on "Click to upload".

2. Choose the image you want on your device.

3. Wait for the upload to complete. It will appear like this:

4. Choose a name for the organization.

5. Then just click on create.

Your Headlines will look like this:

And you can see how it will look:

---

Headlines options:

• Visualize the image in the video.

• Mark the image as Selected.

• In this option, you can update the image.

• Here you can duplicate the Headline.

• Delete your Headline.

---

Testing Sniper Headlines

The Sniper Headlines test feature allows you to compare different headline variations to identify which one generates the best results and engagement.

Activating the Sniper Headlines test

How does it work?

• By enabling this option, the system will distribute the views among the registered Sniper Headlines.
• Based on the performance of each variation, detailed statistics will be displayed to help with analysis and optimization.

Analyzing the Results

The test generates a performance graph showing the following metrics:

**Headline **- Lists the variations tested.
Views - Number of times the headline was displayed.
**Plays **- Number of times the video was started after the headline was shown.
Retention - Average viewing time of the video associated with each headline.
Play Rate - Percentage of views that resulted in a play.

With this information, you can make strategic decisions and choose the most effective Sniper Headline to increase conversion.

Still have questions?

Our team is on hand to help! Get in touch and we'll be happy to answer any questions. 😊

**

Updated on: 05/12/2025