Understanding VSL Analysis

**If you need help finding your VSL Analysis, click here: Where do I find the VSL Analysis? **

Analysis of the Views Over Time Graph

The views over time graph represents the number of viewers watching the VSL at different times. It helps to understand how the audience interacts with the content, showing whether people watch to the end or abandon at certain points.

What is Audience Retention?

Audience retention measures how long people continue watching VSL before leaving. It is expressed as a percentage, indicating how many viewers are still watching at any given time.

How to interpret retention?

• High retention: If the majority of the audience continues watching until the end, this indicates that the content is engaging
• Low retention: If there are sudden drops in viewing, it could be that the VSL is too long, the content isn't interesting or the beginning didn't hold their attention.
  ---### Retention Details

By hovering over the graph, you can view detailed information about VSL retention at each specific moment. This data includes:

• Time ⏱️ → The exact moment of the VSL being analyzed.
• Views 👀 → The number of people who were watching at that point in the VSL.
• Retention (%) 📊 → The percentage of viewers who have continued watching up to that point.

How to interpret this data?

• If retention is high in a given section, it means that this part of the VSL has kept the audience's interest.
• If there is a significant drop, it could indicate a point where viewers have lost interest and left.
• By comparing different moments on the graph, you can identify patterns and adjust your VSLs to keep the audience engaged for longer.

✅ Tip: A good strategy for improving retention is to start the VSL with an eye-catching introduction and keep the pace dynamic, avoiding long moments without action or relevant information.
---### Average Time

The Average Viewing Time indicates, on average, how long viewers watch the VSL before leaving. This data is essential for assessing the level of audience engagement and the effectiveness of the content presented.

For example, if a VSL is 5 minutes long, but the average viewing time is 1 minute, this means that the majority of viewers leave the video before the halfway point.

Why is this data important? **

• Audience engagement: The longer the average time, the greater the audience's interest in the content.
• **Identifying falls: **If the majority of viewers leave early, it could be a sign that the introduction needs to be more engaging.
• **VSL optimization: ** Based on the average time, you can adjust the pace of the video and test new approaches to keep the audience engaged for longer.

Most Accessed Country

The Most Viewed Country represents the geographical location of the majority of viewers who watched the VSL. This information helps you understand where your content has the greatest reach and engagement.

Why is this important?

• **Content adaptation: **If a specific country has more views, it may be interesting to adapt the language, subtitles or themes of the video for that audience.
• **Promotion strategies: **Knowing where your VSL is most watched helps you target marketing campaigns and ads to strategic regions.
• **Trend analysis: **Interest can vary according to culture, time of day or local preferences. Identifying these patterns allows you to create more relevant content.

Most Accessed Device

The Most Accessed Device indicates which type of device-desktop, smartphone, tablet or smart TV-was most used by viewers to watch VSL.

Why is this important?

• **Content optimization: **If the majority of accesses come from mobile devices, it is essential to ensure that the VSL has a good experience in this format, with legible subtitles and visual elements adapted for smaller screens.
• Engagement strategies: Desktop users may be in a different context to mobile viewers. If your audience consumes more on mobile, short, direct content can be more effective.
• **Improved promotion: **Knowing which device is used most helps you choose the best marketing channels. For example, if access comes mainly from mobile, investing in social networks can bring better results.

Most Used Checkout

The Most Used Checkout indicates which payment platform was most chosen by users to complete a purchase after watching VSL.

**Why is this important?

• Improved conversion: If a payment method is more widely used, optimizing the checkout experience can increase conversions.
• **Ease for the public: ** If a checkout has low take-up, it may be that the process is complicated or unreliable for users.
• **Payment strategies: **Knowing which method is preferred by the public allows you to adjust offers and promotions to encourage more sales.

Analysis and Charts

The platform presents graphs to make it easier to visualize the most important metrics on the performance of VSLs. The available pages include:

• Regions → Shows which countries the majority of viewers come from.

• Devices → Displays the distribution of access by smartphones, desktops, tablets and smart TVs.

• Browsers → Shows which browsers (Chrome, Edge, Firefox, etc.) were most used to watch VSL.

• Operating System → Reveals whether viewers accessed via Windows, macOS, Android, iOS, among others.

• Live → Displays data in real time, showing how many people are watching and other instant metrics.

Reset Statistics ⚠️

The option Reset Statistics allows you to reset all the viewing and engagement data for a VSL, such as the number of hits, average viewing time and retention.

❗Attention: This action is irreversible. Once reset, the statistics cannot be recovered. Make sure you really want to delete the data before proceeding.

Still have questions?

We're happy to help! Contact us and we'll be happy to answer your questions. 😊

Updated on: 05/12/2025